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Bearaby - Weighted bedding reinvented

Disciplines
Branding
Case reference
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Bearaby - Weighted bedding reinvented

Giving an idea a tangible form

Weighted bedding offers a starting point for exploring comfort, touch and visual identity.

A brand extends beyond its mark. Color, type, characters, imagery and movement form an evolving language that stays recognizable across contexts.

These are design notes and a layout demonstration based on a public reference project. The original work and client relationship belong to the reference studio.

View the original case reference ↗
Bearaby - Weighted bedding reinvented
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Bearaby - Weighted bedding reinvented · Weelume · Playful creative studio