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YouTube creates a new generation

Disciplines
Branding
Case reference
Hello Monday
YouTube creates a new generation

Giving an idea a tangible form

A visual language reflects the individuality and energy of a new generation of creators.

A brand extends beyond its mark. Color, type, characters, imagery and movement form an evolving language that stays recognizable across contexts.

These are design notes and a layout demonstration based on a public reference project. The original work and client relationship belong to the reference studio.

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YouTube creates a new generation
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YouTube creates a new generation · Weelume · Playful creative studio