Reference project notes / 43
Character design for YouTube Kids
- Disciplines
- Branding
- Case reference
- Hello Monday
Giving an idea a tangible form
Character design adds personality and a sense of companionship to a children’s video product.
A brand extends beyond its mark. Color, type, characters, imagery and movement form an evolving language that stays recognizable across contexts.
These are design notes and a layout demonstration based on a public reference project. The original work and client relationship belong to the reference studio.
View the original case reference ↗