Start marketing with intent signals
Combine customer profiles with verifiable signals to prioritize outreach.
Start with the problem
Before collecting more data, define whose problem your team can solve. A clear goal is more useful than vague reach.
Choose verifiable signals
Record the source, freshness, and scope of each signal. Separate observation from inference and avoid treating isolated behavior as buying intent.
Keep human judgment
Keep human review for consequential outreach. Inspect false positives and use feedback to adjust priorities instead of maximizing automation for its own sake.
