Placever

A city-discovery app combining local places, useful information and walking navigation.

My role

UX and interface designer for Placever.

Responsibilities

Research, information architecture, wireframes, usability studies, visual design and interactive prototypes.

Interviews and empathy maps inform the personas. Mapping real tasks reveals friction and helps prioritise the core experience.

Pain Points

User Personas

User Journey Map

Help people explore with a clear map, useful place information and personal collections.

Information architecture and paper sketches develop into wireframes and a low-fidelity prototype. Navigation and task flows are tested before visual design.

Storyboards

Sitemap

Paper Wireframes

Digital Wireframes

Usability Studies

Participants complete key tasks while we observe uncertainty and friction. Findings guide changes to hierarchy, entry points and status feedback.

A consistent system of colour, type, icons and components turns research into interfaces that work across devices.

Mockups

Original project interface and research visuals are presented in their source language.

High-fidelity prototype

Takeaways

Understanding real needs leads to clearer hierarchy and more coherent task flows. This portfolio demonstration makes no independently verified business claims.

Next Steps

Continue usability testing and collect real usage feedback. Address recurring issues before considering additional features.