From tools to teammates: building an AI marketing team
Start with clear goals and boundaries so AI and people can do their best work.
01 · Start with the goal
Define the work before selecting automation. Separate research, creation, execution and review into clear tasks rather than giving an agent an ambiguous goal.
02 · Establish clear boundaries
Establish brand rules, asset sources and human approval checkpoints. Keep publishing and account operations explicitly authorized, observable and stoppable.
