Journal
Notes on products, brands, and turning ideas into experiences.

2026-09-12 · Product design
Designing an MVP around what users need
When time is limited, clear priorities matter more than more features.
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2026-08-28 · Brand & visual
A brand that feels like you
A recognisable brand grows from details that stay consistent.
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2026-08-10 · Web experience
Give every section a purpose
Make it clear who you are, what you solve, and what visitors can do next.
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