Novak Helsinky
Founder & creative directorShapes the creative direction and keeps every project anchored to a single clear idea.
About Us
A small studio with a clear point of view. We bring strategy, design, and vision together to help ambitious teams build brands that feel confident, considered, and built to last.
[ SEC-01 ]OUR STORY
Where it started
We work with companies that have outgrown the way they look, speak, or show up online — then help shape the next version with a clearer brand and a better website.®
What began as a shared obsession with thoughtful design grew into a studio built around collaboration, curiosity, and doing things with intention. We wanted to create work that looked considered, but more importantly, worked for the people using it.
Today, we partner with ambitious teams to turn complex ideas into clear brands and digital experiences. Different projects bring different challenges, but our approach remains the same — understand deeply, simplify thoughtfully, and craft every detail with purpose.
Get in touch
[ SEC-03 ]OUR PROCESS
How we work
A clear process, with the important decisions made in the right order. We keep the senior team close, explain the thinking behind the work, and make sure you always know what comes next.®
(01)
Define
We start by understanding the business, the audience, and what needs to change. From there, we define the position, message, and creative direction that will guide the rest of the project.
What’s included(02)
Design
We turn that direction into a clear visual system across the identity, website, and key touchpoints. Every decision should make the business easier to recognize and understand.
What’s included(03)
Build
Once the direction is set, we bring it to life and refine the details as we go. Design, development, motion, and content stay connected instead of being handed between separate teams.
What’s included(04)
Launch
We test the final build, prepare the assets, and make sure everything works as intended before going live. We stay involved through launch so the handover feels smooth, not rushed.
What’s included[ SEC-03 ]TEAM
The people behind the work
Different perspectives, shared standards. People and profiles are reference demo content.®
Mara Ostrowski
Strategy directorTurns tangled business problems into positioning a team can act on.
Idris Kemal
Design leadBuilds the systems that keep a brand recognisable wherever it shows up.
Leah Fontaine
Senior designerWorks across identity and interface with a strong bias toward restraint.
Tomas Bruhn
Technical directorMakes sure what gets designed is what actually ships, with care for performance and detail.
Sena Adeyemi
ProducerKeeps scope, timelines and expectations clear from kickoff through launch.
[ SEC-04 ]AWARDS
Selected recognition
2026NorthlineAwwwards — Site of the Day↗
2026Kova DigitalCSS Design Awards — Special Kudos↗
2025Aster HouseAwwwards — Honorable Mention↗
2025Noma SystemsCSS Design Awards — UI, UX & Innovation↗
[ SEC-02 ]NUMBERS
Stats and figures
Our approach is rooted in clarity, consistency and craftsmanship. Demo figures illustrate the studio’s work.®
150+
Projects delivered
From ambitious startups to established brands, every launch is crafted with precision and purpose.
92%
Clients returning
From ambitious startups to established brands, every launch is crafted with precision and purpose.
18
Countries
From ambitious startups to established brands, every launch is crafted with precision and purpose.
24
Design awards
From ambitious startups to established brands, every launch is crafted with precision and purpose.
[ SEC-07 ]INSIGHTS
Our ideas worth sharing
Explore all insightsThoughts on design, branding, strategy, and the decisions that shape how good work gets made.®
[ SEC-08 ]FAQ
Before we get started
Good work starts with clear expectations. Here are the questions clients usually ask before we begin working together.®
Flexible engagements built around your goals — whether you need focused design support or an ongoing creative partner.
Get in touchWe work across strategy, brand identity, websites, digital products, and launch support. Projects can cover one focused need or bring several of those together.
Mostly founder-led companies, established businesses, and product teams going through a launch, rebrand, repositioning, or new stage of growth.
Most projects move through four stages: define, design, build, and launch. You’ll always know what’s being decided, what comes next, and where your input is needed.
Focused engagements can take a few weeks, while larger brand and website projects typically run for 8–12 weeks. Timing depends on scope and how quickly decisions can be made.
The pricing cards show demo Essential, Growth and Partner engagements. Real projects require a separate quote based on scope, timing and support needs.
Yes. Not every project needs a full rebrand — we can strengthen what already works and focus on the areas that need to change.
We’ll need your input at key decision points, but the process is designed to keep meetings and feedback focused. You won’t need to manage the project day to day.
Yes. We work remotely with clients across different countries and time zones, with meetings scheduled around the needs of each project.
We can hand everything over to your team or stay involved through an ongoing partnership. That can cover new campaigns, website updates, product work, or continued creative direction.