A neighbourhood window: powder blue frontage, warm light, and everyday brand rituals.

We're Drip.

This manual defines the visible language for Drip: a neighbourhood café built around slow mornings, precise coffee, and easy daily rituals.

Takeaway cup sleeve: the Drip logo sits large while the colour field wraps cleanly around the object.

Last updated: June 2026

Use this index to move through the assets, rules, and production notes that keep Drip consistent across café, print, packaging, and digital touchpoints.

3Who we are 4Logo 5Colour 6Typography 7Photography 8Brand in use 9Resources

Drip logo applied to a branded café asset.

Who we are

Drip is a café for coffee, smoothies, and small moments of pause. The brand should feel warm, direct, handmade, and quietly confident.

Mission

Drip serves clear coffee, bright smoothies, and simple food in a space that feels local¹, sunny², and easy³ to return to.

1 Local: made for repeat visits, regular names, and everyday rituals.

2 Sunny: colour and copy should bring light without becoming childish.

3 Easy: every sign, label, and cup should be easy to read and easy to reproduce.

Logo

The Drip logo is the primary signature. It should feel loose and human, but it must be applied with disciplined spacing, contrast, and scale.

Primary Drip logo artwork on a soft café-gradient field for window posters, social headers, and seasonal launches.

Medium

Small

Alternative lock-up of the logo

Primary Drip logo artwork on café brand imagery.

Rules

Use the full Drip logo on shopfronts, menus, packaging, and first-contact materials.

Keep the logo white on dark or gradient artwork, and dark maroon or black on pale café materials.

Do not redraw the script, add shadows, stretch the letters, or place it inside a new badge.

Colour

The palette carries the café’s atmosphere: milk foam neutrals, powder blue daylight, apricot warmth, and deep espresso-maroon contrast.

5.1

Brand colours

The core palette is drawn from café materials: morning light, milk foam, apricot pastry warmth, and espresso depth. Use exact values for print and digital production.

Porcelain Blue

HEX: #9EC3D8
RGB: 158 195 216
CMYK: 27 10 0 15
HSL: 202 43% 73%
Pantone: 545 C

Milk Foam

HEX: #E8E6DC
RGB: 232 230 220
CMYK: 0 1 5 9
HSL: 50 21% 89%
Pantone: Warm Gray 1 C

Strawberry

HEX: #F3CD86
RGB: 243 205 134
CMYK: 0 16 45 5
HSL: 39 82% 74%
Pantone: 7403 C

Coffee

HEX: #3D0202
RGB: 61 2 2
CMYK: 0 97 97 76
HSL: 0 94% 12%
Pantone: 4975 C

5.2

Gradients

Gradients are atmospheres, made of two blended colours.

Sunrise Wash

RGB 232 147 15 → RGB 232 165 146

Espresso Tonic

RGB 50 16 14 → RGB 168 205 227

Matcha Cream

RGB 250 241 225 → RGB 98 153 80

Rose Tonic

RGB 55 24 23 → RGB 255 173 173

5.3

Gradients in use

Gradients are campaign atmospheres for posters, social stories, menu specials, and seasonal drinks. Keep the logo white and allow generous negative space.

Window poster: the white Drip logo floats over a dark espresso gradient for strong street visibility.

Takeaway packaging: maroon base, white logo, and one soft accent colour for drink or pastry variants.

5.4

Use proportion

Use warm neutrals as the largest field, brown for contrast and appetite, blue for freshness, and apricot as a soft promotional accent.

BaseAccents

Colour space

HEX and RGB define screen appearance. CMYK and Pantone are production targets for menus, stickers, cups, signage, and packaging; proof before release.

Typography

Typography balances café friendliness with a clean manual system. Display type creates appetite; mono notes keep production information exact.

PRIMARY TYPE / POPPINSPoppins

SECONDARY / PRODUCTION NOTESPoppins

Rules

Use display type for drink names, posters, and menu moments that should feel warm and appetising.

Do not mix in extra decorative fonts; the logo already carries the handmade character.

Typography should make menus easy to scan, prices easy to compare, and the Drip voice recognisable at counter distance.

Type scaleCaption

Large headline

Section title

Body copy should sound like a good café host: clear, friendly, specific, and never over-written.

Photography

Close-up texture is our key expression. We shoot drinks near enough to read their surface — crema, foam, ice, the layers where one ingredient meets another — so the photograph does the selling before the logo arrives.

Cold brew shot shows layers of coffee and ice.

The drink’s own colour layers do the work.

Texture frame — crema and bubble detail are the signature photographic expression of our brand.

Brand in Use

Applications should look practical and lived-in: menus, takeaway cups, window vinyl, posters, product cards, tote bags, and social announcements.

Embroidered cap — logo at its most reduced, still unmistakably Drip.

A neighbourhood window: powder blue frontage, warm light, and everyday brand rituals.

Street poster: café specials should look useful and present, not like generic campaign advertising.

Window poster: the white Drip logo floats over a dark espresso gradient for strong street visibility.

Logo lockup on blue.

Takeaway cup: logo sits on uncoated stock so the mark reads warm and everyday, not premium.

Window vinyl: logo, hours, and category words applied with restrained contrast so the glass stays calm.

Resources

Final asset packages for café teams, printers, and digital partners.

Logo package

drip-logo-master — ZIP / SVG / PNG

Menu and poster templates

drip-logo-master — ZIP / SVG / PNG

Print production colour sheet

drip-logo-master — PDF

Downloads are demonstrative; no file is downloaded and no external navigation occurs.

Back to cover