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© Weelume

Creative direction
for bold founders.

Independent designer / Creative consultant

I work with founders and teams to shape brands that feel human, intentional, and easy to understand.

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Designer in an orange sweater working on a laptop

Brand Designer | Freelance Consultant

I work with founders and teams to translate complex ideas into brand systems that bring clarity, structure, and coherence to growing products and organizations.

Strategy

I help teams define direction, make informed decisions, and align around a shared point of view.

PositioningDirectionAlignment

Identity

From typography and visual language to tone and consistency, everything works as one system.

TypographyVisualityVoiceConsistency

Digital

Designs and builds websites, platforms, and interfaces. Focused on clarity, usability, and scalability.

ArchitectureInteractionSystemsPerformance
Curated visual stories
20
25

Showreel

Curated visual stories · Animated image demo

Recent work.

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I work with ambitious brands ranging from web3 startups to established architecture studios.

Experience / Demo résumé

I’m a designer and art director with over 25 years of experience.

Design LeadGoogle2024 — Present +

Owns design direction across product areas, mentors designers, and sets quality standards.

Product designerApple2023 — 2024 +

Designed end-to-end experiences and partnered with engineering through implementation and QA.

Sr Graphic DesignerMeta2021 — 2023 +

Led visual execution for campaigns and cross-team initiatives.

Graphic DesignerAdobe2019 — 2021 +

Designed marketing and brand assets across digital channels.

Testimonial portrait (demo)

Emma Collins · Creative Director at Studio North (demo)

“Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time.”

Articles & News

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