Test assumptions in real situations and give design decisions a firmer foundation.
Name what you need to learn
Separate established facts from team assumptions. Focus research on unanswered questions that could change the product direction. A narrow, useful question is easier to investigate well.
Choose an appropriate method
Interviews reveal motivation, observation shows behavior, and usability sessions expose friction in a specific journey. Choose the method around the question, then recruit people whose experience is relevant.
Connect findings to decisions
Show the evidence, its implications, and a proposed next step. Discuss tradeoffs with product, design, and engineering so findings lead to specific decisions and clearly identified follow-up questions.
Keep learning after release
Observe use after release and bring new questions into the next research cycle. Regular small studies keep the team connected to changing needs and help avoid decisions based on outdated assumptions.
